1. BRAND STORY
In 2004, with in-depth
knowledge of the satellite antenna industry and actuate prediction of
potential market, she started Zhejiang Yoohon Electric Co.,Ltd in
Qingtian, Zhejiang province with the determination of " making the best
Chinese satellite antennas ". In just three years, “Yoohon” has become a
well-known brand in China’s satellite antenna industry.
In 2008 , motivated by the dream of creating international famous brand,
Yoohon created an international professional service team. Since then
Yoohon became a leading brand for its advanced technology , excellent
quality and top-grade service.
In 2010 , with the vigorous development of satellite antenna industry ,
adhering to the business philosophy of " win market by high quality, win
customer by reputation”, Yoohon brought innovation and service into the
brand, winning customers around 100 countries and regions such as
Europe, America, Asia, Africa , and Oceania etc.
In 2014 , Zhejiang Yoohon Electric Co.,Ltd is renamed as Qingtian Yoohon
Technology Co.,Ltd due to company's brand strategy development
adjustment. We will stick to the brand spirit of "people-orientation,
pursuit of excellence" , continue to research and develop excellent
quality and personalized products , as well as work and grow together
with our customers to realize our dream. .
In the past 10 years, we have produced excellent products one by one and
created a leading satellite antenna brand “Yoohon”. In this 10 years,
our products also won good reputation among customers home and abroad.
Dream never die, service never stop. In the near future, we endeavor to
making “Yoohon” the top brand in China satellite antenna industry, and
hope all families can afford to watch TV and lead a more colorful life.
2. Brand Purpose
We are committed to developing “Yoohon” into a influential leading
brand, the top brand, as well as the most trustworthy manufacturer in
China.
3. Company Briefs
Qingtian Yoohon Technology Co.,Ltd ( former Zhejiang Yoohon Electric
Co.,Ltd), a most advance satellite dish antenna manufacturer, is a
high-tech enterprise who is focused on the development and production of
satellite antennas. Founded in March 2004 , located in the beautiful
hometown for overseas Chinese- Qingtian, Zhejiang, our company have
developed sales and service network all over the world.
Our company has modern office facilities, advanced production
equipments, professional service staff and R&D talents to meet the
diverse market demand. Our main products are Ku-band, C-band, Ka-band
satellite antennas; our company continued to explore new market and have
already won good reputation over 100 countries and regions such as
Europe, America, Asia, Africa, and Oceania etc.
Adhering to the business philosophy of " win market by high quality, win
customer by reputation” and operation mode of “ standardization, Finer
management and specialization” , Yoohon is committed to meeting
customer demand, continuously improving product performance and
providing innovative products and top-grade service. Our company has
passed the ISO9001, ISO14001 and CE certification, and become SGS
certified Gold Supplier . Our products also passed many performance
tests, such as 500 hours of salt spray test, 500 hours UV test,
electrical properties test (high gain test ) , wind tunnel test , and
RMS error test etc., winning good reputation among customers home and
abroad.
To create a world-renowned brand of satellite antenna , a world-class
excellent enterprise, we look forward to working with you to create
extraordinary and brilliant tomorrow! We believe that in the near future
, through our unceasing efforts, all the family can afford to watch TV
programs and lead a more colorful life.
4. Brand Positioning
Brand Positioning： exceed customer expectation
Brand positioning Description：
1. Nowadays there are various brands in this industry, how can we create a trustworthy brand for customers?
2. To win the trust of customers , we have to continuously meet customer
needs! In other words is to continuously exceed customer expectations !
3. We have the confidence to make products that exceed customer
expectation. And only such products can help us to achieve the
ambitious goal of " creating world -class brand and world -class
enterprises.
4. Exceed customer expectation and produce trustworthy products for
customers! This Brand positioning is based on brand culture and
enterprise spirit, which is accurate and ambitious!
5. Target customers
Target customers: global branded satellite TV operators and other users
6. Brand development Plan
1. From 2014 to 2015 , become a leading brand in China's satellite antenna industry.
2. From 2015 to 2017 , become the top brand in China 's satellite antenna industry.
3. From 2017 to 2019, become the most trustworthy brand in China’s satellite antenna industry.